iGelSoles: “I Used to Love Running”

A brand video intended for iGelSoles use in online advertising. This video aims to convey technical, heavy information in a softer, more digestible way.

About the Client

iGelSoles offer a natural, healthy approach to foot care. We stand and walk so much in our day to day lives, and pain is often experienced as a result. This pain can take many forms – back pain, hip pain, leg cramps, and more. No matter the type of pain you may experience when standing or walking, you might find iGelSoles to be the perfect solution.

About the Project

Since this video is intended to be used in online ads, we also knew that we didn’t have a second to waste. We tried to keep the video’s pacing on the faster side while still conveying all of the necessary product information.

Footcare can be a complicated issue, but we were up for the task of simplifying technical information and making it easy to understand for casual viewers.

Cast (In Order of Appearance)

Lead (Ruby): Nicole Goeden

Supporting (Peter): Andrew Stecker