A creative agency just for food, bev., and lifestyle brands? You Betcha.

Here’s a bit about us and what we do…

In a nutshell? We’re a bunch of creative types who produce serious results without taking ourselves seriously…at all.

Our Capabilities

Take a piece or take the pie.

Strategy & Research

Creative Services

Production

Design

Content

Social & Influencer

Our Clients

A Fortune 100 Company We’re Probably Not Allowed to List Here +

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Our People

Eric Johnson

CEO + CCO

Listen, we all know I’m writing my own bio, so let’s not do the whole ‘writing in the third person about myself’ thing.

I started You Betcha because I’m obsessive about the creative process and I just knew I had a different take on it that I could offer.

I wear a lot of hats around here because I love working with my clients directly: engaging in the creative process, collaborating on strategic planning, and hearing straight from clients in our meetings.

Zac Anderson

Creative Director

This guy… It’s hard to even give him a title because he does so much around here. On day one of You Betcha, he was there to run a camera and contribute to the creative.

And today? You can still find him doing both.

Zac’s essential to our process because when someone else doesn’t have an idea or an answer, he most likely does.

In the industry, Zac’s known for out of the box problem solving to improve creative and production processes.

Rewards & Recognition (Zac + Eric’s Shared Projects):

Silver Telly Award, Twin Cities Collective Best Videographer (2019 + 2020), Five16 Audience Choice Award (2014), Five16 Film Fest Judges (2019, 2020), Crystal Pillar Award by Upper Midwest Emmy’s Finalist (2015), Cedar Rapids Film Fest Official Selection (2014), Inspiration Film Fest Official Selection (2014), EDU Film Fest Best Film Semi-Finalist (2014), Five16 Film Fest Best Music Video ( 2014), National Religious Broadcaster’s Student Competition Best Music Video (2014), Minneapolis Underground Official Selection (2014).

Ben Carlson

Strategist + Project Manager

Pretty much keeps us all sane and organized. Ben is the one who remembers to take notes and actually knows where we’re at in our process and what needs to get done. Our clients know him as the man with the plan and the strategic reasoning behind that plan.

Ben’s the project manager you can count on to move us from step one to done. You’ll know him well after working with us.

The You Betcha Story

Wondering why we’re called You Betcha? What sets us apart? Or maybe why we even exist? (Ouch.)

Good news, we wrote a post that answers those questions and more. We love to talk about story and the impact that it has, so we figured that it’s only fair to share a bit of our own story.

Here’s the quick summary: we were founded so that we’d have a chance to do things differently. We wanted to see more marketing that’s focused on people – both those representing the brands and those who are potential consumers.

We wanted to see a world where ‘marketing’ isn’t a dirty word, a world where story dominates the advertising landscape.