Our Client Work Process

If you’ve worked with an agency or two, you’ve probably grown accustomed to a pretty standardized way of doing things. We’d prefer to shake things up – and so we do!

Learn more about our process by reading on.

Uncover Business Goals

If we start an advertising campaign without having a clear idea of our client’s goals, then we might as well never start in the first place.

Our goal is to achieve your goals.

If your goals are clearly defined, we’ll make note of them and include them throughout our entire process so that they guide our creative and the stories we seek to tell on your behalf.

If your goals aren’t yet defined, we can help you determine what you should be after and what kind of success metrics would demonstrate success or failure.

Finally, after getting the full picture on your goals, we’ll use them to develop a full strategy for our campaign.

Pair Goals with Compelling Stories

Once we have a strategy in place, we’ll start developing compelling, honest stories that lead us towards your desired end goal. 

Storytelling is the most important part of what we do. Talented content producers can be found anywhere on the planet, but great storytellers are hard to find.

While just about every creative agency on the planet will mention story as a buzzword, few take it as seriously as we do. Story is a department in our company and an extremely valuable concept to everyone in our organization. 

We take your stories seriously, and we develop our own that illustrate your vision in powerful ways.

Develop Assets to Illustrate the Story

For some agencies, story isn’t considered until the assets are being developed. To us, this step comes only after our production team is up to speed about the stories they’ll be telling and the strategy that will guide their process.

None of that takes away from the fact that we partner with only the most talented and forward-thinking creatives around. Their ideas bring stories to life in new and thoughtful ways.

Make a Distribution Plan

Even great stories need great distribution plans to maximize their reach. Our team can guide you towards the best possible plan with regards to the content we’ve produced.

In some cases, we’ll buy the media and distribute the content ourselves. In other cases, you or a media buying agency might do it. Either way, we’re happy to lend our thoughts to the process.

Measure Success Against KPIs

We develop KPIs and share them with you at the beginning of our process for one reason – it would be extremely easy to fake success at this stage.

There are so many different ways to measure campaigns and because of that, there’s always a metric or two we can cherry pick to make ourselves look like masterminds.

Instead, we let you know ahead of time what it is we’re after and how that relates to your strategy at large.