The You Betcha Blog

If you're paying for Facebook Ads, video needs to have a place in your campaign. Believe it or not, Facebook itself will proudly tell you that people spend up to five times as long looking at a video ad as opposed to static content. When you're talking about human...

Not all videos require a professional's touch (or bill.) But if you're expecting someone to sit and watch through any video that you produce, you should probably go the extra mile to make the experience worthwhile. Where do you even begin? Let's start with these 3...

Once a company graduates from "startup mode" and steps into the role of a more mature business, the questions they have about marketing tend to change from whether they should make an investment to how they should go about making that investment. For a company that...

If marketing is part of your job description, you've doubtless heard all about the countless statistics that suggest the effectiveness of video as part of your content strategy. But just because video marketing can be effective doesn't mean it will be effective....

When you or your company makes a significant investment, it's not crazy to wonder where all of your money is going. A typical video production house, creative studio, or ad agency will assure you that they'll generate big-time results, but they're often sparse on the...

The ability to tell stories is one of the greatest gifts mankind was ever given. One might have you on the edge of your seat while another might have you laughing out loud. In some cases, though, a story might have you bored to tears - even if it was actually based on...

These days, few question the effectiveness of video marketing. The ROI has been proven time and time again. Even so, coming up with the right kind of content to share at the right moment in the buyer's journey can be difficult. Some videos that are put out there by...

SEO is weird. For some, it's an unrivaled method for bringing in new leads, for others it's not working at all, and for still others, it's an acronym for who knows what (hint: search engine optimization.) But even experienced marketers often wonder: does video help...

More often than not, we fail to realize just how powerful words can be. Words we say can build up or destroy, they can attract or repulse. As this article suggests, words can also sell. They can encourage people to buy ideas, services, products, and so much more. But...