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In Defense of Big Budget Video Marketing

In Defense of Big Budget Video Marketing

In Defense of Big Budget Video Marketing You pay a website designer to build your website and an SEO specialist to optimize it. Your branding was designed by a guy who made 4-figures on time spent picking out your color scheme.  Are you sure you want to turn video...
Marketing in a Crisis: Don’t Stop, Just Audit

Marketing in a Crisis: Don’t Stop, Just Audit

Marketing in a Crisis: Don’t Stop, Just Audit If you haven’t noticed yet, your marketing company really, really wants to tell you that you should keep spending on marketing. As a video marketer, I’m cheering on that message. As a small business...
Why You Should Cut Your Favorite Part

Why You Should Cut Your Favorite Part

Why You Should Cut Your Favorite Part We’ve all been there. You had a moment of creative brilliance and came up with the perfect idea. It was funny, clever, and fit the brand like a glove. Co-workers probably gave you a pat on the back for coming up with something so...
It’s 2020: Average Videos = White Noise

It’s 2020: Average Videos = White Noise

It’s 2020: Average Videos = White Noise If you haven’t yet embraced video marketing, it’s probably fair to call you a bit of a late adopter at this point. But that’s okay! In fact, I’m expecting this to be the year that lots more...
This Brand Video Cost Us a Ton of Money

This Brand Video Cost Us a Ton of Money

This Brand Video Cost Us a Ton of Money Hi, my name is Eric, and I’m the founder of You Betcha – a video production company here in Minneapolis. Like all my fellow video production company owners, I love to encourage clients to invest in video. But I can...
Our Client Work Process

Our Client Work Process

Uncategorized If you’ve worked with an agency or two, you’ve probably grown accustomed to a pretty standardized way of doing things. We’d prefer to shake things up – and so we do! Learn more about our process by reading on. Uncover Business...