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Words that Sell

Words that Sell

More often than not, we fail to realize just how powerful words can be. Words we say can build up or destroy, they can attract or repulse. As this article suggests, words can also sell. They can encourage people to buy ideas, services, products, and so much more. But...
(Most) Video Marketing Stinks

(Most) Video Marketing Stinks

Most companies that offer video production as a service are probably smart enough not to post something with a headline that slams that same service. But here’s the deal, video marketing itself doesn’t suck. The actual videos that your run of the mill...
Is Video Marketing ROI Measurable?

Is Video Marketing ROI Measurable?

I’m not one for beating around the bush, so we’ll answer the big question this headline poses right away. Here it is: Sort of. It depends… Maybe? Not satisfied with that? Hmm. Surprising. Let’s break it down a little bit further. The...