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Marketing in a Crisis: Don’t Stop, Just Audit

Marketing in a Crisis: Don’t Stop, Just Audit

Marketing in a Crisis: Don’t Stop, Just Audit If you haven’t noticed yet, your marketing company really, really wants to tell you that you should keep spending on marketing. As a video marketer, I’m cheering on that message. As a small business...
Why You Should Cut Your Favorite Part

Why You Should Cut Your Favorite Part

Why You Should Cut Your Favorite Part We’ve all been there. You had a moment of creative brilliance and came up with the perfect idea. It was funny, clever, and fit the brand like a glove. Co-workers probably gave you a pat on the back for coming up with something so...