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What’s a You Betcha?

What’s a You Betcha?

What’s a You Betcha? Since we talk a lot about telling stories, it seemed only right to take a moment and tell our own. To answer the question that the title of this blog poses, we would say this: a ‘you betcha’ is extremely versatile. It’s a...
3 Tips for Better DIY Videos

3 Tips for Better DIY Videos

Not all videos require a professional’s touch (or bill.) But if you’re expecting someone to sit and watch through any video that you produce, you should probably go the extra mile to make the experience worthwhile. Where do you even begin? Let’s...
Hiring an In-House Videographer: The Pros and Cons

Hiring an In-House Videographer: The Pros and Cons

Once a company graduates from “startup mode” and steps into the role of a more mature business, the questions they have about marketing tend to change from whether they should make an investment to how they should go about making that investment. For a...
A Winning Video Marketing Strategy

A Winning Video Marketing Strategy

A Winning Video Marketing Strategy If marketing is part of your job description, you’ve doubtless heard all about the countless statistics that suggest the effectiveness of video as part of your content strategy. But just because video marketing can be effective...
Typical Video Production Budget Breakdown

Typical Video Production Budget Breakdown

When you or your company makes a significant investment, it’s not crazy to wonder where all of your money is going. A typical video production house, creative studio, or ad agency will assure you that they’ll generate big-time results, but they’re...