by Eric | Nov 1, 2019 | Tips
Eric Influencer marketing is all the rage right now, and that’s exactly why it’s going to start heading downhill as early as 2020. The record shows that any form of advertising with return on investment (ROI) hitting “too good to be true”...
by Eric | Oct 8, 2019 | Stories, Tips
When we were getting You Betcha off the ground, we faced lots of perplexing questions. But none even came close to this one – “How do I find my first client?” It’s a frustrating question for many reasons. First of all, you don’t really...
by Eric | Oct 3, 2019 | Tips
If you’re paying for Facebook Ads, video needs to have a place in your campaign. Believe it or not, Facebook itself will proudly tell you that people spend up to five times as long looking at a video ad as opposed to static content. When you’re talking...
by Eric | Jul 11, 2019 | Tips
Not all videos require a professional’s touch (or bill.) But if you’re expecting someone to sit and watch through any video that you produce, you should probably go the extra mile to make the experience worthwhile. Where do you even begin? Let’s...
by Eric | May 13, 2019 | Tips
Once a company graduates from “startup mode” and steps into the role of a more mature business, the questions they have about marketing tend to change from whether they should make an investment to how they should go about making that investment. For a...
by Eric | Apr 30, 2019 | Tips
A Winning Video Marketing Strategy If marketing is part of your job description, you’ve doubtless heard all about the countless statistics that suggest the effectiveness of video as part of your content strategy. But just because video marketing can be effective...
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